The year 2024 has been a monumental year for South African hip-hop, marked by musical evolution, cultural growth and the emergence of new talent, pushing the genre to new heights. Artists who first captured our attention years ago have managed to stay authentic and relevant, while fresh faces have brought renewed energy to the scene.
As the spotlight continues to expand, it’s clear that women in African hip-hop are not just participating, they’re breaking barriers and setting the standard. They illuminate the path for other women on the continent, proving that through grit and artistry, boundaries can be shattered. In this spirit, we didn’t have to venture far across the continent for inspiration. We looked right here in South Africa and connected with one of the hardest-working, most stylish and uniquely talented artists making waves, Faith K.
As part of our Women in African Hip-hop series, we shine a spotlight on women pushing their craft to the highest level, and Faith K is no exception. With her distinct voice, bold style and undeniable skill, Faith K embodies resilience and innovation. She has consistently proven that she’s not only a rapper but an artist with depth, vision and a relentless drive to succeed. From her early days under the mentorship of the late DJ Dimplez to her breakthrough debut album 7even, Faith K’s journey is a testament to talent meeting hard work. Her contributions continue to inspire and pave the way for future generations of female MCs across the continent.
Faith K, you started your career under the mentorship of the late DJ Dimplez. How did he influence your early years and help shape the artist you are today?
DJ Dimplez was a pivotal mentor in my early career, providing guidance, support and industry insights that helped me hone my craft. His encouragement and belief in my talent instilled confidence in me, shaping my artistry and work ethic, which continues to influence my journey today.
Your debut album 7even dropped in 2018. What was the vision behind it, and what did you hope fans would take away from it?
The vision behind my debut album, 7even, was to showcase my versatility and authenticity as a new artist while exploring themes of identity, resilience and empowerment. I hoped fans would take away a sense of connection and inspiration to embrace their own stories and celebrate their uniqueness.
Since 7even, you’ve worked with a variety of artists. Which collaborations stand out to you, and how have they helped you grow musically?
Collaborating with diverse artists has been incredibly enriching. Working with musicians like pH Raw X, Nadia Nakai and Psyfo has broadened my musical horizons and introduced me to different styles and techniques. Each collaboration taught me the importance of versatility and creativity, which pushed me to evolve as an artist. These experiences did not only enhance my skills but also deepened my appreciation for various approaches to music.
Female rappers in South Africa face unique challenges. What obstacles have you encountered, and how have you managed to overcome them?
They face challenges like gender discrimination, limited opportunities and safety concerns. I overcome these obstacles by building a supportive network of people who actually care about me, and most importantly, I listen to my gut.
Do you feel that the South African hip-hop industry has become more inclusive for female artists over the years? What changes would you still like to see?
Yes, the South African hip-hop industry has become more inclusive for female artists over the years, with increased visibility and support. However, I would like to see more equal opportunities for collaboration, better representation in major events and a stronger focus on promoting female talent across all levels of the industry.
As a rapper, you’re representing Limpopo and the Xitsonga community in a genre that’s often seen as urban and mainstream. How do those communities receive your music, and what does their support mean to you?
The reception of my music in the industry and the Xitsonga community is often positive, as it resonates with listeners who appreciate the cultural representation and authenticity. It means a lot to me because it allows me to celebrate my heritage, share our stories and inspire pride within my community while bridging the gap between traditional and urban sounds.
How does your background and heritage influence your music and lyrical themes?
They deeply influence my music and lyrical themes by shaping the stories I tell and the emotions I convey. I draw inspiration from my cultural roots, incorporating traditional sounds and rhythms into my work. This connection to my heritage allows me to explore themes of identity, resilience and community, making my music relatable and reflective of my personal journey. Ultimately, it enriches my artistry and helps me connect with listeners on a deeper level.
Social media plays such a huge role in today’s music industry. How has it impacted your career, both in connecting with fans and reaching new audiences?
Social media has significantly impacted my career by allowing me to connect directly with supporters, share my music and engage with my audience in real time. It has also helped me reach new audiences in places I’ve never been to. It promotes my work beyond local boundaries and creates opportunities for collaboration and exposure.
What do you enjoy most about engaging with your audience on social media, and how do you balance it with your artistry?
I enjoy the direct interaction with my audience, as it fosters a sense of community and allows for immediate feedback on my music. To balance it with my artistry, I set aside time for social media while ensuring I prioritise my creative process so I can maintain focus on what I think is most important, which is producing quality music.
Can you tell us about a few breakthrough moments in your career?
A key breakthrough moment in my career has to be hearing my song for the first time on one of my favourite stations, YFM. Another breakthrough moment was receiving award nominations, which validated my hard work and talent. Both experiences showed me the impact of my music and reinforced my commitment to representing my community.
As a female artist in hip-hop, you’re a role model for younger girls who look up to you. How do you hope to inspire the next generation of female rappers?
I want to inspire them by showing them that they can be authentic, confident and unapologetic in their artistry. By sharing my journey, addressing challenges and promoting collaboration, I want to empower them to pursue their dreams and break barriers in the music industry.
Looking at hip-hop’s evolution in South Africa, where do you see yourself fitting within this growing landscape, especially with more diverse sounds and voices emerging?
I see myself fitting into South Africa’s evolving hip-hop landscape as a bridge between traditional Xitsonga culture and contemporary sounds. By embracing diverse influences and promoting authenticity, I aim to contribute to the richness of the genre while representing my community and inspiring others to celebrate their unique voices.
With many artists exploring amapiano and Afro-pop, how do you feel about experimenting with other genres while still staying true to hip-hop?
I believe experimenting with other genres is a natural part of artistic growth. While amapiano and Afro-pop are vibrant and influential, exploring diverse sounds allows us to express creativity and individuality.
What can fans expect from you in the near future? Are there any new projects, collaborations or ventures you’re excited about?
My supporters can expect my upcoming single ‘Nzilo’, which will be released ahead of my project titled Hosikati, meaning “queen” in Tsonga. This project is a significant step in cementing my place in the industry while embracing my unique style. I’m excited to share my journey and the authentic sounds that reflect my growth and heritage.
Finally, what legacy do you hope to leave in South African hip-hop, both as an artist and as a proud representative of Limpopo and the Xitsonga community?
I want to leave a legacy of authenticity, empowerment and cultural pride in South African hip-hop. As an artist, I want to inspire future generations to embrace their roots and express themselves fearlessly. I just want to represent the Limpopo and Xitsonga communities with dignity.
The post Interview: Faith K – A Force To Be Reckoned With appeared first on HYPE Magazine.
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