Jacquemus is ready for a summer in the South of France and no one loves basking in the Mediterranean sun more that Simon Porte Jacqeumus. The French designer brings his signature beachy vibes and summer stripes to the Mediterranean coastal city to launch his the “Les Rayures” collection.

Alongside a new temporary boutique store, Jacquemus also sets up shop in the popular café and brasserie La Renaissance located by the Place des Lices. Simon redecorates the entire space including adding his signature yellow striped aesthetic to the upholstery of the restaurant chairs. The striped motifs carry on in green to the umbrellas and sun beds, all a part of the takeover of the Indie Beach club. The brasserie has a new food and beverage menu by chef Ella Affalo as well as café offerings from chef Ana Maria Cadena.

The boutique will offer Jacquemus’ latest spring collection as well as showcase the “Les Sculptures” collection. In celebration with the Saint-Tropez pop-up, special merchandise are available exclusively at the store, including beach racquets, dominos, travel mugs, magnets, postcards and cardgames.

Take a look at the Saint-Tropez location located at 3 Avenue Foch below or above

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