Gunna is taking his “P” game to the next level. Known for his style second-most to his sonic skills, the rapper is proving he’s more than just a rapper with an eye for expensive clothes, but rather a capable designer tapping into the intersection of hip-hop and high fashion.

Billboards for P began surfacing in New York City after One of Wun‘s release last Friday, circulating suspicion that the rapper would be rolling out his own clothing line. Gunna confirmed the speculations shortly thereafter, launching the @pbygunna Instagram page.

While P also has an official website, the details remain sparse – though an inaugural release or official launch date is scheduled for June 5, per the site’s home page and P’s Instagram bio.

In terms of what else we know about P at the time of writing, the label seems to be leaning into a star-inspired “P” logo for branding and may be rolling out apparel including racing jackets – as seen worn by Gunna on the P Instagram page.

“Today I got on the P-Star jacket designed by me,” the rapper says in a video. “I got a collection coming out… you could say this is my brand. This is my creation.”

Wunna also shared a t-shirt to P’s page, that reads “1993” on the front and “P Star Exclusive Collection 2024” on the back.

Preview P in the Instagram posts above and stay tuned to Hypebeast as more information arises.

Click here to view full gallery at Hypebeast