More comfort, less weight: ASICS launches the new GEL-NIMBUS™ 28 shoe


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ASICS is proud to announce the launch of the 28th generation of the GEL-NIMBUS shoe, the iconic cushioned running shoe, celebrated for its cloud-like cushioning and superior comfort that uplift both body and mind. Through a weight reduction of over 20 grams compared to the previous model, the shoe provides an even more refined, comfortable running experience without compromising the signature plush cushioning.

At the heart of this comfort is ASICS’ FF BLAST PLUS cushioning, which provides soft landings that feel like running on clouds and supports a smoother, more effortless stride. The shoe features PureGEL – a softer, updated version of ASICS’ renowned GEL technology – positioned under the heel to ensure the same trusted shock absorption in a lighter, more refined form.

The significant weight reduction has been achieved through updates to the outsole construction, a new upper material, and an updated heel design. The HYBRID ASICSGRIP outsole has been refined while maintaining durable traction where it’s needed, while the engineered knit upper maintains the excellent breathability of the previous model while providing a softer, lighter, and more comfortable fit. The updated heel design further contributes to weight reduction while creating a streamlined, modern look. Together, these updates create a lighter overall feel without sacrificing the plush cushioning that defines the GEL-NIMBUS series.

In addition, the new tongue loop construction makes it easier to slip the shoe on, providing a comfortable fit that enhances the overall running experience. The updated eyelet loop design minimizes visible loops on the upper, creating a sleek, modern, and refined look.

Keita Ozawa, the developer of Performance Running Footwear at ASICS said: “Our approach to the GEL-NIMBUS 28 shoe reflects ASICS’ Kaizen philosophy, continually refining every detail to create better experiences for runners. Through thoughtful updates to the outsole, upper, and cushioning, the GEL-NIMBUS 28 shoe takes comfort to even greater heights. This process ensures that every runner can move both their body and mind with greater ease and enjoyment.”

The shoe is available at selected local retailers, including Sportsman’s Warehouse, Athlete’s Foot, BASH, The Sweat Shop and Kloppers Sport, at R3,999.90.

For more information on the GEL-NIMBUS 28 and its latest technologies, visit asics.com.

 

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