Cape Town summers are best enjoyed outdoors, surrounded by friends, laughter, and the kind of easy-going energy that makes the season feel endless. This year, that energy gets a refreshing upgrade — PURA Beverages has signed a partnership to refresh Barefoot Bowls at The Glen in Cape Town every Thursday for the sizzling summer period. Barefoot bowls has become a favourite pastime for many, offering just the right mix of light competition and social connection.
That sense of balance is exactly what PURA Beverage Co. represents. Known for its philosophy of joyful moderation, PURA Soda brings a new kind of refreshment to summer moments. With its low-sugar, full-flavour profile, PURA Soda reflects a modern approach to enjoyment, one that feels good, tastes good, and fits effortlessly into the rhythm of social life. It’s not about restriction or excess, but about finding joy in moderation, which is what makes it such a natural companion to an afternoon of barefoot bowls.
Today’s social rituals are shifting. People are increasingly seeking experiences that are more mindful, authentic, and rooted in connection rather than indulgence. They want to live well without compromise, and PURA’s approach to modern refreshment captures this cultural shift perfectly. Each bottle embodies a lifestyle that celebrates choice, clarity, and living fully in the moment, the same mindset that defines the barefoot bowls scene, where time slows and simplicity takes centre stage.
Barefoot bowls, like PURA Soda, is about more than the activity itself. It’s a celebration of community, of moments shared in good company under open skies. The game encourages conversation and laughter in equal measure, creating space to connect while moving at your own pace. It’s sport, but social; competitive, yet carefree. In this setting, a drink like PURA Soda feels entirely at home, refreshing without overpowering, distinctive yet understated, designed to enhance the moment rather than distract from it. Together, barefoot bowls and PURA Soda represent a modern expression of the South African summer spirit. Both celebrate balance, in movement, in mindset, and in lifestyle. Whether it’s the friendly challenge of the game or the shared toast afterwards, PURA captures that golden thread running through it all: the joy of moderation and the beauty of living a little.
Because at the heart of both is the same truth. Life’s a lot, and it moves quickly. But with a bit of sunshine, some good company, and some modern refreshment in hand like a PURA Soda, we’re reminded to slow down, savour it, and live a little.
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