Global casual footwear brand HEYDUDE, known for its ultra-lightweight shoes designed for all-day comfort, has officially opened the doors to a brand-new store in Sandton City, and it’s the biggest HEYDUDE space in the country to date.
Located in one of South Africa’s most high-traffic retail corridors, the new store cements HEYDUDEs commitment to meeting a premium, style-driven consumer in the heart of Africa’s most influential shopping destination. Sandton City remains the number 1 store location for many leading brands, thanks to its superior shopper spending power and high-end guest
More than just an address, the HEYDUDE Sandton City store introduces the brand’s latest global retail concept to South Africa. Shoppers can expect a refreshed, modern look and feel, from clean finishes and bold graphics to immersive digital screens and visual storytelling that brings HEYDUDE to life and built to move with you from one moment to the next.
Designed to be open, expressive and easy to explore, the space reflects what the brand stands for: comfort without compromise, style without effort, and shoes that fit into real life.
“Opening our Sandton store is a major milestone for the brand in South Africa,” says Samantha Van Wyk at HEYDUDE South Africa. “Sandton City is the epicentre of premium retail in Africa, and for us it’s a must-have location to connect with a style-conscious local and continental audience. We’re excited to be here, excited to grow and most of all excited to give South Africans a space where they can experience the comfort, versatility and feel-good attitude that HEYDUDE is all about.”
The store’s arrival was celebrated on Thursday evening at a launch event, bringing together influencers, media and fashion-forward guests. A live DJ set kept the tempo high while friends of the brand explored the store, tried on fresh pairs, captured content and soaked up the atmosphere. With snacks and drinks flowing, and the Sandton skyline just outside, the evening felt like the perfect HEYDUDE welcome to Sandton – social and full of good energy and unmistakably HEYDUDE.
The new HEYDUDE Sandton City store is open to the public across from Crocs, Lower Level, Sandton City.
For long-time fans and first-time visitors, this store is your invitation to step into comfort, find your everyday favourite and experience HEYDUDE’s newest chapter in South Africa.
Follow @heydude_za and shop the latest collections at www.heydudeshoes.co.za
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