South Africa doesn’t just create stars, it manufactures movements. And right now, one of the country’s most electric new movements goes by the name Tallrickyworldwide.  So, Dula fase, Nna Illythehost ke go Plug’e ka dilo tše monate.

Born in Queenstown and raised in Khayelitsha, Lonwabo, better known as Tallrickyworldwide, is quickly becoming one of the most talked-about young rappers shaping the next era of SA hip-hop. His sound? A bold fusion he calls “Loxion Hype”,  township energy mixed with a global feel, raw storytelling dripping with flair, and the spirit of the kasi at its loudest and liveliest.

This isn’t industry hype; this is a real wave. Music found him early, CDs from his mother, late nights, rhymes in notebooks. But the game changed the day he heard K.O.’s “Cara Cara.” Suddenly, he saw himself as part of a new legacy of township-born stars with world-class vision. That spark became a fire, and by his teens, he was sharpening a style that would soon separate him from the noise. His breakout single “Chomi” didn’t just trend; it exploded. The song became a kasi anthem, travelled across provinces, and turned TikTok into a dancefloor. It was the moment the streets, the algorithm, and the industry all agreed: Tallrickyworldwide wasn’t just dope… he was necessary.

With virality on lock, his consistency kept him in motion. New music, performances, and a growing presence online built a fanbase that sees him as one of the leaders of the next generation. Behind the scenes, major labels have been scouting the new wave of township stars, and Sony has their eye firmly on Tallrickyworldwide.

He’s young, marketable, authentic, and most importantly, he has a sound that feels both hyper-local and undeniably global. From the Eastern Cape to Khayelitsha, his influence is spreading, and Sony wants to amplify that impact. With the right machine behind him, his “Loxion Hype” formula is perfectly positioned to hit national charts, dominate TikTok, and even travel beyond SA’s borders.

“Tallrickyworldwide’s new single, “Ye Driver,” is now available on all platforms, and it’s already doing numbers in the streets and online. The hook is infectious, the energy is wild, and the dance challenges are already going off”

“‘Ye Driver’ is about the hustle… running towards your dreams with no fear,” he says — a message the youth have gravitated toward instantly.

The official rollout will include crisp visuals, a full campaign, and the kind of push that turns online momentum into national dominance.

Why Tallrickyworldwide Is One to Watch? His sound captures the heartbeat of township youth. He has proven virality and artistic identity. He blends rap, trap, and afro soul with personality. He represents a new wave of Eastern Cape and Cape Town exports. He’s building a movement, not just dropping singles. Labels know it. The streets know it. And soon, the whole country will know it too. Tallrickyworldwide isn’t on the rise; he’s already here, shaping the future and ready for global stages. Sony sees it. Hype Magazine sees it. And if you’re tapped into SA culture, you should see it too. Tallrickyworldwide is the one to check — now, before everyone else catches up.

Stream his joints here.