Converse South Africa has been announced as the official footwear and apparel sponsor of Scorpion Kings Live with Friends, taking place on 29 August 2025 at Loftus Versfeld Stadium in Pretoria. The partnership is part of Converse’s ongoing Love Chuck campaign — a tribute to the enduring legacy of the Chuck Taylor sneaker and its influence across music, fashion, and art. Centered on individuality, self-expression, and creative energy, the campaign reflects the heartbeat of youth culture in South Africa and beyond.

As part of the initiative, Converse is launching a special retail activation under the theme “Get Ready with Chucks.” Shoppers who spend R3,000 or more on Converse products at participating retailers will receive a ticket for themselves and a friend to attend Scorpion Kings Live with Friends. Tickets will be available while promotional allocations last, giving fans the chance to step into the concert in true Chuck Taylor style.

The Scorpion Kings — DJ Maphorisa and Kabza De Small — are pioneers of the Amapiano movement, a genre that has transcended borders and taken dance floors worldwide. Their groundbreaking sound has cemented Amapiano as one of South Africa’s most influential cultural exports.

This collaboration between Converse and the Scorpion Kings fuses iconic streetwear with cutting-edge music, promising an unforgettable celebration of rhythm, authenticity, and the power of South African creativity.

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