Archive, South Africa’s premier sneaker and streetwear retailer, debuts its latest store at Fourways Mall (Shop NG82), Johannesburg, on 15 March 2025. But this is more than just another retail expansion; it’s the next chapter in Archive’s evolution as a cultural incubator, where fashion, art, music, and design intersect.
As Archive redefines the traditional retail model, its Fourways store will serve as a hybrid space where commerce meets creativity. Beyond offering sought-after fashion and footwear, the Fourways store will serve as a creative hub for local artists. It will host conversations with creatives, curated exhibitions, and live activations, providing a canvas for South African talent to showcase, sell their work and engage with a broader audience.
Archive Artist Project Arrives in Johannesburg
The event highlighted The Artist Project, an ongoing initiative dedicated to providing a platform for South African creatives. The opening featured artwork by Dada Marumo, a Johannesburg-based illustrator and animator whose Afro-Surrealist style merges 3D, AR, and collage art. His work explores themes of Black identity, agency, and creative expression, and was created in celebration of the PUMA x KidSuper collaboration.
The PUMA x KidSuper collection reimagines classic football styles with bold artwork and statement graphics, merging art and sport in a celebration of creativity. This collection, available at Archive stores, exemplifies a shared vision of artistic storytelling.
Powered by PUMA
To celebrate the opening, PUMA will power a series of in-store activations, reinforcing its longstanding relationship with Archive. From immersive brand experiences to live creative sessions, this collaboration speaks to a shared vision, one where fashion is more than just apparel but a cultural statement.
The post Archive Expands in Johannesburg with a New Creative Hub at Fourways Mall appeared first on HYPE Magazine.
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