Iconic champagne house Moët & Chandon has announced a new collaboration with Pharrell Williams which launched globally on March 1st, 2025. The limited edition collection centres around birthday celebrations and the people who make them special.
“The best part about a birthday are the people who want to celebrate it with you,” says Williams. “When I was old enough to toast with champagne for the first time, Moët & Chandon was my point of reference.”
The partnership draws on shared values of optimism and human connection. For the design, Williams and Moët & Chandon found inspiration in the house’s archives, rediscovering that the iconic bottle tie was originally a bow in 1892 – now a key element in the collection’s aesthetic.
The collection features Brut Impérial in Gold, Midnight Blue, and Deep Red, while Nectar Impérial Rosé comes in White. Each bottle showcases Williams’ signature in pearl-like dotted lettering and a transformed seal featuring his initials.
A global media campaign accompanies the launch, depicting Williams and friends rushing to a birthday party in Paris, highlighting the different roles people play in celebrations.
This collaboration continues Moët & Chandon’s tradition as the preferred champagne for birthday celebrations of cultural icons from Paul Newman to Roger Federer.
The Moët & Chandon Pharrell Williams Limited Edition Collection is now available at selected retail locations starting March 1st, 2025.
The post Moët & Chandon Teams Up with Pharrell Williams for an Exclusive Birthday Collection appeared first on HYPE Magazine.
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