In celebration of the new colourways of the New Balance 204L launching exclusively at JD Sports, New Balance has brought together three female global artists in a campaign set against the streets of NYC and shot by an all-female crew. The campaign shines a spotlight on Skye Newman, Amber Mark, and Tsunari, elevating the bold seasonal colourways of 204L through their own personal styles. The multi-channel campaign positions the 204L as a must-have style staple for the JD fashion-forward female consumer across the globe.
The 204L is an unexpected interpretation of the 2000s running-inspired style. This low-profile Silhouette blends the slim structure of ’70s running shoes with the tech-inspired texture of premium suede.
Pulling design elements from past and present New Balance favourites, the
204L feels familiar yet new. Its sleek proportions, accented with arced lines across the
overlay, make the shoe both unique and easy to wear.
Since launch, the 204L has been released through different New Balance collaborations and teased on the runways of Copenhagen, London, and Paris. The shoe has also been seen in various global New Balance brand campaigns featuring several notable New Balance female ambassadors.
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