Zee Nxumalo is headlining the South African campaign for the H-Street, PUMA’s archival, performance-inspired sneaker silhouette.
Inspired by the track and made for the modern streets, the H-Street settles into the suburbs in this latest campaign, unboxed and ready for a life of backyard cookouts and hanging with the neighbours. It’s everyday life, and slightly surreal.
Officially reintroduced last year, PUMA recently unveiled H-Street as a bold reimagining of its early 2000s track-and-field heritage. Adapted from an archival running spike, the H-Street traced its lineage back to PUMA’s late 90s Harambee silhouette, an innovative racer built for speed and named after the Swahili word meaning pull together.
Unveiled as part of the campaign in a black and silver colour scheme, the low-profile H-Street features a lightweight mesh upper with nostalgic design details, including a T-shaped toebox and race-ready shape. Striking silver panels anchor the sneaker’s vintage look, while the iconic PUMA wordmark and leaping cat logo are stamped boldly on the tongue.
“The PUMA H-Street has quickly become one of my go-tos. They’re effortless to wear, and most importantly are super comfortable and almost light as air. They’re so cute and one of those shoes you can just throw on with any outfit,” says Rosé.
First introduced as a lifestyle model in 2003 and reworked for 2026, the H-Street continued PUMA’s momentum in the low-profile sneaker space, reinforcing its position at the intersection of sport, style, and culture.
The PUMA H-Street is available starting 12 March 2026, from PUMA.com, PUMA retail stores, Sportscene, JD Sports, Superbalist and Office London. Price R1899.
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