At exactly 12h30 on Saturday, 14 February, Mall of Africa’s Town Square was disrupted into a Step-Up-style flash mob, featuring high-energy dancers before the moment reached its emotional peak: a real-life matric learner receiving a dream promposal in front of a cheering crowd.

The moment officially marked the opening of Revlon Fragrance’s Take Scentre Stage Matric Dance 2026 campaign, a nationwide initiative celebrating South African youth, confidence, and milestone moments. The campaign positions Revlon Fire & Ice and Revlon Pink Happiness as the fragrances of firsts, self-expression, and milestone big nights.
 
“We created this because Matric Dance isn’t just an event, it’s a defining moment for South African youth” says Vanessa Mavehe. It’s the build-up, the nerves, the friends, the promposal, everything. This campaign is youth-centric because we genuinely wanted to step into their world, not ask them to step into ours. Giving them a real, cinematic promposal moment was our way of saying: we see you; we celebrate you, and we want Revlon to be part of the memories you’ll look back on for years.”

WIN THE ULTIMATE MATRIC DANCE EXPERIENCE
 
As part of the Take Scentre Stage campaign, Revlon Fragrance is giving matric learners the chance to win one of six Matric Dance experiences worth R50,000 each, plus a share of R150,000 in additional prizes.