Sporty Group unveiled “For Everybody,” a new single and accompanying music film created in collaboration with a globally recognised African music artist. The all-encompassing project brings together some of Africa’s most dynamic athletes – including Camavinga, Nico and Iñaki Williams, Ighalo, Makelele, Karembeu, Alex Song, Militão, Asisat Oshoala, Cheslin Kolbe, and more – in a defining cultural moment that merges music, movement, and identity ahead of a monumental year for African sport.

Designed as part of a cultural offering, the song, available on Burna Boy’s and SportyTV’s YouTube channels, reflects Burna Boy’s ongoing mission to champion African pride, unity, and influence. “For Everybody” arrives just before the pinnacle of the Africa Cup of Nations (AFCON) 2026 Final between Morocco and Senegal, with fans having the unique pleasure of seeing Burna Boy perform at The AFCON Last Dance, live from the Olm Souissi Fan Zone in Rabat, today, Friday, January 16 at 20:00 local time.

Directed by award-winning American music video director Dave Meyers, in collaboration with renowned choreographer Shay Latukolan and Sporty Studios, the film showcases the emotional and physical energy at the heart of African sport: ambition, rhythm, and global impact. Burna Boy and the athletes deliver powerful performances blending cinematic visuals, athletic choreography, fashion and symbolic storytelling inspired by football, culture and community. With lyrical themes grounded in resilience, legacy, and the power of collective momentum, the track pays tribute to a new generation of African icons shaping the world on and off the pitch.

“Africa is a continent of extraordinary cultural richness—defined by beauty, grace, and boundless diversity,” says director Dave Meyers. “Being welcomed into that space to celebrate its fashion and movement was an invitation I felt truly honoured to receive.”

The featured players represent the continent’s strength and diversity, connecting the song’s release to their involvement as athletes, and highlighting the shared identity between music and sport, as well as the pride felt by fans worldwide.

Today’s release marks the first full expression of the creative universe Burna Boy and Sporty Group have been building, following teasers that generated global anticipation.

The music video is now available to view on Sporty Group’s YouTube channel HERE.