Puma and Represent Fuse Heritage Hoops Energy With Modern Streetwear


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PUMA continues its collaboration with UK streetwear brand Represent, this time rewriting the playbook of basketball-inspired staples. The simple yet elevated collection spans footwear and apparel, highlighted by expressive and detailed cut-and-sew designs, as well as a fresh interpretation of PUMA’s All-Pro NITRO 2 sneaker. Fronting the campaign, German NBA star Dennis Schröder embodies the collection’s balanced fusion of court performance and off-court style.

 

Channelling the hardwood, the court-ready Jersey and Shorts debut a newly designed PUMA x Represent graphic, with mesh construction and contrasting trim that nod to retro game-day uniforms. The range is accompanied by courtside essentials including a graphic t-Shirt and hoodie; pieces that bring bold visual detailing to the championship collaboration. A coach jacket and accompanying pants comprise comfortable warm-up layers with everyday wearability.

For footwear, PUMA and Represent re-envision the All-Pro NITRO 2, a performance design underpinned by explosive NITRO cushioning and a lightweight ULTRAWEAVE upper. The black and white two-tone colourway is punctuated by subtle logo hits on the heel and tongue. Complementing one of PUMA’s most modern examples of basketball performance technology, the collection brings a touch of ‘80s flair with the low-top Majesty. Classically styled from toe to heel, Represent’s take on the silhouette features a classic Suede upper with contrasting panels on the heel and Formstrip.

The latest collection from PUMA and Represent, including the Majesty and selected apparel, launches 17 January 2026, at PUMA.com, PUMA Retail stores, Shelflife, Archive and Al Capone.

 

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