Rich Paul & New Balance PRESENT THE ABZORB 2010 AND CAPSULE COLLECTION.
Unbothered isn’t a lack of feeling. It’s a mindset, a mantra, an intentional way of living. In Rich Paul’s capsule collection with New Balance, he reflects on the concept of control. Being unbothered means expectations, doubts, and restrictions lose their power. We choose to move forward unaffected by the outside and remain steadfast in our own vision. The pieces in the collection serve as physical expressions of our commitment to purpose.
Unbothered by the rules. Unbothered by fear. Unbothered by the unknown. Unbothered by the critics, the opinions, and those who stay talking but never did it. When you live by love, you live unbothered.
The ABZORB 2010 combines the excitement of a progressive, all-new style with a sense of the familiar. The segmented ABZORB sole unit, a signature feature of several 2000s-era fan favorites, features more expansive proportions, becoming the centerpiece of this new design.
In Rich Paul’s take, sturdy leather is laid over diamond mesh. The shoe is outfitted in a soothing blend of deep plum and burgundy, creating a warm and alluring display. These hues are echoed in the capsule collection’s apparel pieces and accessories, for a harmonious head-to-toe look.
Features
• ABZORB midsole, with ABZORB SBS at the heel and forefoot
• ABZORB midsole absorbs impact through a combination of cushioning and compression resistance
• Translucent TPU Stability Web shank at midfoot
• Sculpted midsole details
• Rich Paul branded sockliner
• Pigskin/ leather/ mesh
Material
• Diamond-knit mesh upper
• Leather overlays
Rich Paul’s ‘Unbothered’ Capsule Collection projects the mindsets of calm control and commitment to purpose. The relaxed t-shirt centers these ideas with a printed ‘Unbothered’ graphic. The comfortable fit and premium materials make this an instant wardrobe staple.
The Rich Paul x New Balance ABZORB 2010 will launch globally on December 17, 2025, via NewBalance.co.za. Only the footwear will be available in South Africa.
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