Returning to the location where design, research and archive come together, the show marks a moment of renewed focus for the brand as it steps back into the spotlight.FW26 is presented as a continuous show rather than a traditional runway.
Menswear and womenswear appear together throughout, united by a shared denim language and a clear progression in design. Structured in chapters yet unfolding as a single narrative, the show reflects G-STAR’s current approach to denim: instinctive, considered, and purpose-driven.
Unveiled through an immersive show at RAWFACTORY, the brand’s global headquarters in Amsterdam. Presented as a continuous narrative, FW26 unites menswear and womenswear through a shared denim language—moving from raw experimentation to refined archetypes. A focused return to clarity, innovation and modern denim design.
![CTT Beats, Flash Ikumkani, Hannah V – UNDITHWELE [ Official Video]](https://dalakreative.com/wp-content/uploads/2024/04/126e2320-6774-67b8-c0d0-6e9f02af4d58.jpg)
