South African hip-hop just unlocked a cultural moment no one saw coming. The unexpected, but now completely undeniable, collaboration between Nasty C and KFC has officially dropped, marking what might be the sauciest crossover of the year.
With his new album Free dominating conversations and Tall Rack Records continuing its rise as a youth-driven powerhouse, Nasty C steps into a new lane: food culture. And he’s doing it the only way he knows how, with flair, audacity, and a whole lot of sauce.
KFC has launched a limited-edition menu curated by Nasty himself, headlined by the Nasty C Burger, a first-of-its-kind triple-sauce creation mixing Colonel Sauce, the new BBQ sauce, and Hot & Spicy, marking the first time all three have appeared together on a KFC item in South Africa. Add a crispy Original Recipe fillet, cheese, and a hash brown, and you have a combo as layered as the rapper’s flows. The menu also includes fully-loaded fries drenched in the three sauces and a special Sparkling Krusher.
But the culture-shifting moment came on 4 December 2025 at the exclusive Pass the Aux jam at Drama in Braamfontein. In true Nasty C fashion, he didn’t just launch a burger; he signed it. Yes, the Nasty C Burger was officially welcomed as an artist under Tall Rack Records, turning a food collab into a full-blown hip-hop spectacle. Ivyson fans, media, and industry heads watched history unfold in real time.
Perfectly aligned with his Ivyson Tour stretching across South Africa and the continent into 2026, this is positioned as the festive-season takeover. From 02 December to 05 January 2026, fans can tap in at over 700 KFC stores nationwide. KFC is calling it the “flavour drop of the summer” — and honestly, they may be right.
“KFC and Nasty C? That’s a no-brainer,” says Grant Macpherson, Chief Marketing & Digital Officer at KFC Africa. “Nasty C isn’t just making music — he’s shaping culture. He’s a whole movement. He speaks to the youth in a way they understand, and so do we.”
Macpherson adds, “Nasty C is building a space where young talent can grow. That mirrors our philosophy of feeding youth potential. We both enable spaces where people thrive not just because they belong, but because they’re seen, heard, and felt.”
With music, branding, food culture, and youth influence colliding, Nasty C and KFC may have just created the blueprint for the next era of artist–brand collaborations in Africa.
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