Takealot brings its popular House of Beauty experience to Durban, expanding its footprint after a successful Johannesburg debut. The piece highlights the brand’s commitment to making beauty more accessible through immersive, in-person experiences and celebrates how Takealot.com is bridging online convenience with real-world connection.
What inspired Takealot to create the House of Beauty series, and how does it align with the brand’s broader vision for lifestyle and e-commerce in South Africa?
The Takealot House of Beauty was created to connect South Africans with beauty and Takealot in a more tangible, interactive way. Giving them the chance to experience the brands, products, and trends they love in a more in-person. While Takealot is known for convenience and choice online, we wanted to create an immersive space that celebrates beauty in all its forms, from skincare and makeup to self-expression and wellness.
It also forms part of our broader vision to connect with customers beyond the screen, offering experiences that combine the ease of online shopping with real-life discovery, learning, and community.
How has the response been from consumers and brands since the launch of the House of Beauty events, and what unique experiences can attendees expect from the Durban edition?
The response has been phenomenal. The excitement and energy around our first House of Beauty in Johannesburg exceeded all expectations. Both consumers and brand partners embraced the opportunity to connect in person and experience the Takealot beauty offering in a new way. For Durban, we’re taking it up a notch. Attendees can expect the same world-class experience from interactive beauty workshops and live demos to masterclasses with top industry experts. We’ve also added some exciting new elements, including live broadcasts from East Coast Radio and Gagasi FM, and are excited to welcome Bonang Matheba and the House of BNG as our official celebration partner. It’s going to be an inspiring, sensory experience that celebrates both global and local beauty in true Durban style.
In what ways is Takealot supporting local beauty brands and entrepreneurs through initiatives like House of Beauty?
Supporting local brands has always been a key focus for Takealot. The House of Beauty platform gives homegrown beauty brands a national stage to showcase their products, engage directly with consumers, and share their stories.
Beyond the event itself, our marketplace provides local sellers and entrepreneurs with the tools, visibility, and data insights to grow their businesses online. It’s about empowering South African beauty creators to scale and compete in a dynamic, digital-first retail landscape.
How is Takealot leveraging data and digital innovation to shape beauty trends and enhance the online shopping experience for South African consumers?
We use data, social listening and customer insights to identify emerging trends, curate relevant ranges, and ensure we’re offering the products that South Africans actually want, from inclusive foundation shades to the latest skincare innovations.
What role does collaboration and community play in the success of House of Beauty, and are there any upcoming partnerships or expansions we should look out for?
Collaboration is what makes the House of Beauty so special. It’s built on strong partnerships from our global beauty brands to local entrepreneurs, influencers, and the incredible beauty community that supports us. Each event brings together a unique mix of creativity, expertise, and authenticity. We can’t wait to take the House of Beauty to the rest of South Africa.
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