The Belgian design maverick and denim giants just delivered the collab we never knew we needed.
Amsterdam’s denim authority G-STAR has finally unleashed their hotly anticipated link-up with avant-garde icon Walter Van Beirendonck, and it’s everything we hoped for and more. First teased at Paris Fashion Week last summer, this boundary-shattering capsule is now hitting select stores worldwide, bringing Van Beirendonck’s unhinged creative genius to G-STAR’s technical denim expertise.
In true WVB fashion, the designer completely flipped the script on traditional denim construction. Forget everything you thought you knew about jeans—this mad scientist of fashion ditched conventional stitching for experimental gluing and taping techniques that have us seriously questioning why anyone’s still using a needle and thread in 2025.
“I wanted to challenge what’s possible,” Van Beirendonck explains. “This project is pure innovation and pushing against the rules.” G-STAR clearly knew what they were doing when they gave him total creative freedom.
The result? A 19-piece unisex collection that is the most innovative denim drop of the year. The Square Jeans and Wader Jeans are straight-up engineering marvels, while the Embossed Pamflet Jeans and Future Proof Jacket feature the collection’s signature embossed dots that literally put the “balls” in “Denim with Balls.” Adding to the flex, everything’s crafted with certified Cradle to Cradle fabric—so you can stunt sustainably.
For the campaign, legendary Dutch photographer Paul Kooiker captured Van Beirendonck himself in a series of iPhone-shot images that bring surreal, unfiltered energy to the collection’s already disruptive vibe.
The G-STAR x Walter Van Beirendonck collection drops today at select retailers and g-star.com. Prices range from €140 to €1000, but act fast—this limited edition heat won’t last long.
Click here to see for the latest collection
The post G-Star Taps Legendary Walter Van Beirendonck For Mind-Blowing “Denim With Balls” Drop appeared first on HYPE Magazine.
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