This past weekend, Heineken® House transformed Johannesburg’s cultural scene with a groundbreaking celebration of music, fashion, and art, all anchored by the world-renowned premium beer.
Bhavna Mistry, Marketing Manager at Heineken®, reflected on the event, saying, “We didn’t just host an event; we invited our guests to step into a world where creativity and culture collide. Heineken® is a global icon, and with this event, we’ve set a new standard for cultural experiences.”
Held in Sandton, Heineken® House drew an eclectic mix of fashionistas, art enthusiasts, and music lovers. The star-studded lineup was headlined by international hip-hop sensation Gunna, who shared the stage with South Africa’s finest, including DBN Gogo, Young Stunna, Dee Koala, Maglera Doe Boy, and Morda. The energy was electric, carrying the night into unforgettable territory.
The “Face 2 Face” segment thrilled audiences with back-to-back sets by Shakes & Les, Mellow & Sleazy, and Ice Beats, keeping the crowd energized. Meanwhile, the “Freshest Finds” platform spotlighted emerging local talents such as Anchorbee, Royal Music, and Stixx ZA, solidifying their status as rising stars in the South African music scene.
Mistry added, “The fusion of diverse sounds, styles, and our original pure malt lager embodies our commitment to breaking boundaries and creating spaces where creativity thrives. Last night wasn’t just an event; it was a cultural revolution.”
From the moment the doors opened to the early hours of the morning, attendees were immersed in an explosion of sights, sounds, and styles. Groundbreaking art and fashion installations captured the heartbeat of modern urban culture, making the night a sensory masterpiece.
After his performance, Gunna shared his excitement, saying, “That was crazy! I wish I could’ve performed longer. The energy was incredible, and I can’t wait to come back for an even bigger show. To my South African fans, I love you all—thank you for the support year after year. I can’t wait to bring you new music, visuals, and performances soon. Love ya!”
Mistry concluded, “We’ve set a new benchmark. This wasn’t just an event; it was a movement—one that mirrors the superior quality of Heineken® itself.”
The post Heineken® House: A fusion of culture like never before appeared first on HYPE Magazine.
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