Picture this: You board a lively luxurious train, where opulence and amusement meet, transporting you to the whimsical world of the Luxurious Marble Circus. This is how Johnnie Walker enchanted SA’s finest media personalities to the inaugural Luxurious Marble Circus.
Johnnie Walker, a brand synonymous with taking bold steps, recently shifted the experiential landscape in Southern Africa once again by creating a unique immersive experience for whisky enthusiasts. The Walker Express, launched on the 11th of October 2024, is a one-of-a-kind experience designed to provide whiskey enthusiasts a novel way to enjoy Johnnie Walker via rail travel.
Hosted on the historic Rovos Rail, Johnnie Walker invited South Africa’s first-class guests to embark on an intimate experience, where the artistry and legacy of Johnnie Walker was brought to life. Set against a backdrop of deep history and progressive innovation, the experience sought to reflect the grandeur and excitement of the upcoming Johnnie Walker Black partnership with the Marble Group’s, Luxurious Marble Circus. The circus, known to challenge the boundaries of imagination and performance, will take place at The Ground Muldersdrift on the 26th and 27th of October.
The launch of The Walker Express reinforced Johnnie Walker Black’s commitment to delivering rich experiences where their bold liquid can be enjoyed. Through a mix of fine-dining, tastings and informative masterclasses Johnnie Walker amped up the anticipation of the Luxurious Marble Circus through a blend of tradition, taste, and timeless sophistication.
Celebrating Time, Legacy, and Luxury
At the heart of Johnnie Walker’s philosophy is the concept that time is a crucial ingredient in crafting not only the finest whiskies but also in creating lasting legacies. Just as time is vital in aging the smooth, rich blends of Johnnie Walker, so too does it play a key role in shaping the heritage of the world’s finest luxury circuses and grand rail journeys like the Rovos Rail. Both speak to enduring value, refined tastes, and timeless elegance—qualities Johnnie Walker cherishes and embodies.
“As a brand, we are incredibly elated to have partnered with Rovos Rail and The Luxurious Marble Circus in providing whiskey enthusiasts storyteller experiences doused in contemporary luxury as part of our ambition to becoming the Afrocentric collaborator in creating new experiences for the creative economy across Africa. The Walker Express Experience is the first of many inspiring creative experimentations in the spirit of our KEEP WALKING Philosophy that is set to redefine our positioning in culture and establish memorable and heartfelt connections with our consumers in ways only Johnnie Walker can do. As a brand that stands for progress, The Walker Express represents a literal Johnnie Walker Black Experiential that brings to life the vibrant, kinetic and magnetic energy of the brand- synonymous to always moving, never standing still and inspiring whisky lovers to join the ride and KEEP WALKING.” mentions Ifeoma Agu, Head of Culture, Influencer & Advocacy for Diageo Southern, West & Central Africa
The Walker Express exemplified this belief, as guests were invited to savour the sophisticated flavors of Johnnie Walker Black blended whisky on a luxury train cruise while experiencing a tactile celebration of luxury, artistry, and bold partnerships
Meet ‘The Walkers’ In Attendance
The Johnnie Walker Express played host to notable celebrities and media personalities including;
Sarah Langa, influential lifestyle blogger and fashion iconNatasha Joubert, Miss South Africa 2020 and beauty entrepreneurTeko Modise, renowned South African football starKat Sinivasan, celebrated TV presenter and media personality
Each of these remarkable individuals embody the boldness, sophistication, and pioneering spirit of Johnnie Walker, aligning seamlessly with the brand’s values as they join us in introducing this new and exciting series of the Walker Expresse.
Next Stop: The Luxurious Marble Circius
The circus is noted as one of South Africa’s most extraordinary showcases of artistry, elegance, and spectacle, offering a unique blend of tradition and modern performance. Guests will have the chance to experience first-hand “The Walker Express” during the circus which will held from the 26th to the 27th of October at The Ground in Muldersdrift.
For more information on Johnnie Walker, please visit https://www.johnniewalker.com/en-za/ and follow @JohnnieWalker on Facebook, Twitter and Instagram. Follow the conversation using the hashtags #KeepWalkingSA
The post Johnnie Walker Partners with Luxurious Marble Circus appeared first on HYPE Magazine.
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