Day in the Life: A Sun-Soaked Day Spent at the Miami Grand Prix With Ferrari Trento


Ferrari Trento has been the official toast of the Miami Grand Prix F1 since 2021. Miami has become an epicenter for race enthusiasts, and it’s clear this energy is enrapturing a new generation of F1 fans as the sport continues to gain traction in the U.S. Capturing the city’s zeitgeist, Hypebeast took to South Beach to get a behind-the-scenes look at race week.

Since luxury and Ferrari Trento go hand-in-hand, a stroll through Miami’s Design District, located in the Wynwood neighborhood, kicked off the day. A premier destination for high-end boutiques and leisurely window shopping — from the likes of Rick Owens, Prada, Celine and Saint Laurent — it’s an area also known for its ‘gram-worthy galleries, street art and pop-up installations. The next stop, Little Havana, colloquially known as the Domino District, provides a respite from the sun and a peek into the Latin American melting pot that Miami is home to. While strolling through the quaint pavilions and fruit markets, locals play dominoes and enjoy cafecito — an authentic glimpse of Cuban culture.

Hypebeast makes a quick stop at Dolce Italian, led by Executive Chef Paolo Dorigato, for a decadent array of savory plates ahead of the race. Located in the Gale South Beach Hotel, the Dolce tasting experience offers an exquisite curation of handmade pasta and Neapolitan-style pizzas. Various courses are shared over an effervescent glass of Ferrari Trento, adding a splash of splendor to the palatable entrees and idyllic waterfront views.

South Beach is buzzing with a palpable energy as F1 fans start gearing up for the race. With exclusive access to the F1 Paddock Club, Hypebeast snagged an inside look at the designated pit lanes and garages and a look at Swiss racing team Sauber pre-warming and installing tires on the C44. For F1 fanatics, the Paddock Club is a one-of-a-kind experience replete with trackside viewing, award-winning cuisine, and, of course, the occasional glass of sparkling wine.

As the official toast of the Miami Grand Prix F1, Ferrari Trento delivers an air of Italian elegance on the podium, celebrating F1 victors and their historical moments behind the wheel. Ferrari Trento toasted to a thrilling first-place podium win by Lando Norris in his McLaren and a second finish by Max Verstappen for Oracle Red Bull Racing.

Check out a Day in the Life at the Miami Grand Prix in the video above. Learn more about Ferrari Trento by visiting the brand’s website.

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