Savanna, the OG crisp and dry cider, just made history by appointing the world’s first Chief Dry Officer (CDO) – none other than Steve Jobe.

He’s not your average exec – Steve is the lepara of juicy apples, the Don Dada of Dry, the guy making sure Savanna stays crisp, dry, perfect with zero unnecessary change. Think bold yellow turtleneck, dad sneakers, round glasses, and the driest clapbacks you’ll ever hear.

“The world is obsessed with change. I’m obsessed with making sure nothing changes when it comes to South Ahh’s favourite bev,” says Steve.

For almost 30 years, Savanna has been serving that same unmatched dry taste – juicy apples, expertly fermented, cold-filtered, and finished with that toasted oak essence. And Steve’s job? To keep it that way.

Expect him to drop dry one-liners, call out unnecessary innovations, and remind us all why some things don’t need an upgrade. Because when you’re already #CrispDryPerfect, why fix what isn’t broken?

Keep an eye on @savannacider and the hashtags #SiyavannaSA and #CrispDryPerfect to catch Steve Jobe in action.

Savanna – It’s dry, but you can drink it.