Jägermeister proudly unveils the return of Global Pass 2.0, a groundbreaking initiative spotlighting emerging South African talent on the global stage. In partnership with the Africa Rising Music Conference (ARMC), the program continues to build bridges between African and international music ecosystems.
This year, Money Badoo is set to electrify the Reeperbahn Festival 2025 in Hamburg, Germany (17–20 September). As one of Europe’s largest and most influential showcase festivals, Reeperbahn attracts industry leaders, music lovers, and breakthrough artists from across the world. Alumni include global stars such as Ed Sheeran and Bon Iver, making it a launchpad for rising talent.
“Jägermeister Global Pass is more than a performance opportunity – it’s a bridge between continents, cultures, and creative communities. We’re thrilled to have an artist as bold and authentic as Money Badoo represent the next wave of African talent,”
— Ephraim Manana, Jägermeister Team
“This moment is about showing what South African artists can bring to the global stage. I’ve always known my voice had purpose, and this is just the beginning,”
— Money Badoo
To mark this milestone, Money Badoo has released a brand-new single, “Only 1,” in celebration of Global Pass 2.0. The track embodies her bold style and unique sonic identity — stream it now on all major platforms.
This trip marks Money Badoo’s first international showcase. In addition to her performance at Reeperbahn Festival, she will:
Join panel discussions on music and culture.
Collaborate with German artists in studio sessions.
Work on her upcoming EP.
Create exclusive behind-the-scenes content for fans across her social platforms.
Through Global Pass 2.0, Money Badoo takes center stage, representing South Africa’s creative excellence while amplifying her voice to new audiences.
Stay connected for updates, exclusive content, and behind-the-scenes moments:
Money Badoo: @moneybadooworld
Jägermeister SA: @jagermeistersa | TikTok: @jägermeistersouthafrica
Africa Rising Music Conference: @manifestsouthafrica
Reeperbahn Festival: @reeperbahnfestival
The post Jägermeister Announces Global Pass 2.0 Featuring Money Badoo appeared first on HYPE Magazine.
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