Last night, Exclusive Books Menlyn hosted the official launch of The Y in Entrepreneur, the debut book by Dr. Hajo Morallane. The event brought together entrepreneurs, thought leaders, and members of the public for an evening of inspiration, reflection, and networking.

In her remarks, Dr. Hajo shared that the book was born out of her personal journey of resilience and perseverance. “Many entrepreneurs fail not because of a lack of resources but because they aren’t prepared for the negative voices that can crush their dreams. Your WHY is what carries you through. My hope is that this book helps readers discover their own WHY and use it as fuel to persevere and succeed,” she said.

The Y in Entrepreneur blends memoir and business guidance, offering practical insights alongside powerful personal stories. It challenges conventional ideas about entrepreneurship by spotlighting the importance of purpose-led leadership in Africa, encouraging readers, especially youth, to start small, embrace setbacks, and persist in building meaningful businesses.

The book captures Dr. Hajo’s raw entrepreneurial journey, from starting a business in her kitchen and navigating multiple setbacks, to reimagining non-traditional routes to market and eventually building Hafro Natural into a purpose-driven movement.