Una Rams returns with his latest single, “Priceless Possession” — a soul-stirring love song that bridges past and present. Out 15 August 2025, the track is the second single from his upcoming debut album, meet me at the altar — a powerful celebration of love, devotion, and sacred connection.
Originally written over seven years ago, Priceless Possession has been beautifully reimagined for this new chapter. Produced by C-Tea, J-Smash, and Raven, the track has evolved into a rich South African Afro-soul anthem — warmer, more textured, and truer to the essence Una always envisioned.
“There’s a certain wisdom in these lyrics,” Una shares. “Even back then, I understood the kind of love I was hoping for — not performative or conditional, but something divine and enduring.”
Sung in both English and Tshivenda, Priceless Possession is an ode to love that cannot be bought — a love that values commitment over convenience, connection over currency, and gratitude over pride. It’s a reminder of what it means to choose someone, every single day.
This release follows the heartfelt success of Ndi a Mufuna, the album’s lead single that sparked widespread love and engagement earlier this year. With Priceless Possession, Una Rams continues to shape a new canon of African love songs — music for vows, for forever, for the altar.
Priceless Possession drops 15 August 2025 on all digital platforms.
The post UNA RAMS RETURNS WITH A REIMAGINED GEM: “priceless possession” — A TIMELESS ODE TO LOVE, REBORN appeared first on HYPE Magazine.
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