Relay Jeans is excited to announce the launch of the Sound of Denim campaign, a groundbreaking fusion of denim culture and music. In collaboration with acclaimed music producer ThoziMusic, the brand is unveiling a unique musical experience where the distinctive sounds of Relay Jeans fabric become the beat that drives a one-of-a-kind soundtrack.
A Call for Aspiring Music Producers
To bring the campaign to life, Relay Jeans is inviting South African music producers and aspiring artists to participate in the Sound of Denim competition. Participants can download a specially created music kit featuring the unique sounds of Relay Jeans fabric. Using these sounds, competitors are encouraged to remix and produce their own tracks, with the chance to win a share of R45,000.
“We’re thrilled to bring the Sound of Denim competition back for its second year,” says Len Makhoba, Marketing Manager at Relay Jeans. “Last year’s campaign was met with incredible enthusiasm, and we’re excited to offer this platform for even more up-and-coming artists to showcase their creativity. At Relay Jeans, we’re committed to empowering new voices and celebrating individuality through music and fashion.
How to Enter:
The challenge is to create a track that embodies the values of denim—individuality, authenticity, and versatility
The Sound of Denim competition opens on November 14, 2024, and will run through to December 6, 2024. Entrants can submit their remixes via a dedicated microsite, where they can download the official music kit, create their track, and upload their entry for a chance to win.
To enter, visit: https://soundofdenim.co.za/
“Whether you’re an aspiring producer, DJ, or artist, this is the perfect opportunity to showcase your talent and take the first step in your music journey,” adds Makhoba.
Thozimusic is a renowned South African music producer known for his innovative soundscapes and unique approach to music production. His work spans a variety of genres, and he is celebrated for his ability to blend diverse influences into fresh and exciting musical experiences.
So, do the most, you might win R45 000
The post Do you want to win 45K? read about Relay Jeans “Sound of Denim” Campaign. appeared first on HYPE Magazine.
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