G-STAR introduces ‘THE DENIM’ with Ottolinger as first collaborator


G-STAR introduces ‘THE DENIM’ with Ottolinger as first collaborator
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G-STAR introduces THE DENIM, a collaborative new series where creativity meets craftsmanship, pushing denim design to new heights. Each edition uses denim as a canvas for research and creative exploration, collaborating with guest designers to reimagine jeans. The series kicks off with exclusive designs by Ottolinger.

THE DENIM 001

Berlin-based brand Ottolinger created the first jeans as part of this series. Playing with and deconstructing conventions, the design duo has reinterpreted the G-STAR Elwood, the first 3D-designed denim which originally launched in 1996. Taking iconic elements of the G-STAR Elwood like the knee pads and signature stitching these super slim fit jeans are a feminine and contemporary interpretation.

The jeans come in two versions: THE DENIM 001 and THE DENIM 001 Zip. THE DENIM 001 has a low waist, gold-colored hardware and stitching, and side zips at the bottom. THE DENIM 001 Zip features full-length side zips, and silver-colored hardware and stitching “We’re excited to launch THE DENIM series as a platform for emerging talent, starting with Ottolinger. This initiative is all about providing guest designers the opportunity to explore their creativity, and push boundaries in denim. The G-STAR Elwood is still as relevant as ever, and Ottolinger’s new sensual interpretation beautifully captures the innovative spirit we aim to foster.” Gwenda van Vliet, Chief Brand Officer G-STAR Avant-garde fashion Ottolinger is an independent label founded by designers Christa Bösch and Cosima Gadient.

The brand is renowned for its innovative reconstruction and deconstruction of womenswear. Always challenging conventional notions of fashion and beauty. Ottolinger’s designs often feature experimental techniques, such as burning, tearing, and unconventional fabric treatments, which result in a raw, distressed look that has become their signature style. Their unique approach has positioned them as one of the most innovative and influential brands in the current fashion landscape.

“Diving into such an amazing archive, the G-STAR Elwood immediately caught our attention as one of the most iconic pieces, and we were beyond excited by the prospect of reworking it for our collaboration. For us, design is very much a mode of storytelling, and so by tailoring this classic fit also for a woman’s body we get to build on an already great history, as well as add new narratives to it.” Cosima Gadient, Ottolinger co-founder

THE DENIM will be available globally on g-star.com and ottolinger.com with prices ranging from 299.95 to 349.95 Euro.

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