Beats & Brews: Miller Genuine Drafts Presents “The Miller Mix World Tour”


Beats & Brews: Miller Genuine Drafts Presents “The Miller Mix World Tour”
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HYPE fam we have some exciting news today. Miller Genuine Draft in association with Beatport is proud to present the Miller Mix World Tour. The Miller Mix World Tour merges Miller Genuine Draft’s passion points – music and street culture – against the backdrop of the vibrancy of the urban landscape to foster strength and unity across different cultures and creeds. 

The collaborative partnership between Miller Genuine Draft and Beatport brings forth an explosive global campaign that celebrates the pioneers in music and street culture that keep the heartbeat of the city buzzing with endless creative energy. 

The Miller Mix World Tour sees South Africa as one of six (6) countries participating in this global campaign that promises to be a memorable experience for consumers. It will do this whilst recognising and paying homage to Johannesburg, the city of endless possibilities and where the pulsating nature of the hustle and grind never sleeps. 

The Miller Mix World Tour is a two-fold campaign; preceded by a competition to unearth Mzansi’s next rising star. Consumers are encouraged to submit their best mixtapes utilising the Beatport platform. 

The ultimate winner will have the honour of being mentored by Miller Genuine Draft’s brand ambassador, Bongani “MÖRDA” Mohosana, an experience which will springboard them into opening for Scorpion Kings at the Miller Mix concert. 

“We are incredibly proud to have welcomed MÖRDA into the Miller Genuine Draft family. Having a keen understanding of his passion points, it was absolutely fitting that the mentorship element of the campaign was spearheaded by MÖRDA,” says Portfolio Manager of Signal Hill Products, Khotso Mpakanyane.

“South Africa is bursting at the seams with rising talent and as a brand we are committed to providing platforms that unearth and uplift this talent in ways that are meaningful and tangible for consumers who have not always been given the opportunities to do so,” adds Mpakanyane. 

Mpakanyane further adds, that the campaign is bolstered by the partnership with Beatport, allowing for global mass appeal and further supported locally by Miller’s dynamic and culturally relevant Social Pioneers Squad, comprising of Lula Odiba; Phantom Steeze and Slade. 

The Miller Mix World Tour concert is headlined by dynamic Amapiano duo, Scorpion Kings including major artists such as MÖRDA, Sun-El Musician, DBN Gogo, Oscar MBO and Shamiso. The Miller Mix World Tour concert will take over the Old Train Station, Newtown for one unforgettable night on Saturday, 7 December 2024. Tickets can be purchased on Howler.

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