Sundae School Taps Yuzu For AAPI Heritage Month Apparel Collab and Content Series

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Sundae School Taps Yuzu For AAPI Heritage Month Apparel Collab and Content Series

Korean streetwear label Sundae School has joined forces with Yuzu, the first-of-its-kind dating app for the Asian community, for a limited-edition apparel collaboration and content series celebrating AAPI Heritage Month.

The collaboration features just 100 units of a collaborative long-sleeve T-shirt that was co-designed by Yuzu and Sundae School. The silhouette features a dual-branded illustration of an East Asian yuzu fruit, with the Yuzu brand’s label on the fruit, and Sundae School’s signage on the stem. “These unique pieces serve as a celebration of Asian heritage and identity, embodying the spirit of inclusivity and creativity that defines both brands,” per a release.

Additionally, the partnership includes the launch of “Inspirasian,” an AAPI creatives spotlight content series that includes four short-form episodes delving into the “stories, passions and journeys of talented individuals who are shaping and inspiring the Asian American landscape.” Those include artists Ameya Okamoto, Juno Shen and Snix, as well as fashion photographer and director James Bee.

 

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Sundae School and Yuzu have not yet shared the release date for their limited-edition apparel drop, though it’s expected to launch via Sundae School’s webstore in the coming weeks. Take a look at the design in the gallery above.

Click here to view full gallery at Hypebeast

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